Mirror: Revolutionizing Fashion and Sustainability in Online Shopping | Halt Prize
- Pravriti Pal (M21MS053)
- Apr 11, 2023
- 3 min read
Semi-finalist in Hult Prize
Introduction:
In the ever-evolving world of technology, innovations are continuously reshaping various industries, and the fashion sector is no exception. One groundbreaking solution making waves in the online shopping experience is 'Mirror,' an augmented reality (AR) clothing try-on app and website plug-in. In this blog post, we'll delve into the features, achievements, and potential impact of Mirror, a semi-finalist for the prestigious Hult Prize.
The Problem Mirror Addresses:
Mirror addresses a significant issue plaguing the online fashion industry – the high rate of clothing returns. Statistics reveal that 30-40% of all clothes purchased online end up being returned. This not only contributes to a staggering 5 million tons of carbon emissions but also adds over 5 billion tons of waste to landfills. A staggering 53% of these returns are attributed to ill-fitting clothes.
How Mirror Works:
Mirror utilizes advanced computer vision mapping to virtually project clothing items onto the user's body. This technology ensures a realistic and accurate fit, allowing users to visualize themselves in different outfits before making a purchase. By tackling the problem at its root – the uncertainty of fit during online shopping – Mirror aims to reduce the environmental impact of returns and contribute to a more sustainable fashion industry.
Accomplishments:
Mirror's innovative approach has earned the team a spot in the semi-finals for the Hult Prize, a testament to the project's potential and impact. This recognition positions Mirror as a frontrunner in the intersection of fashion, technology, and sustainability.
Value Proposition for Various Stakeholders:
1. For Target Segments:
- Sustainability and Tax Credits: Mirror offers businesses an opportunity to be more sustainable, potentially qualifying for tax credits by reducing their carbon footprint.
- Enhanced Shopping Experience: By providing a more accurate representation of clothing items, Mirror aims to enhance the online shopping experience, ultimately increasing sales.
- Cost Savings: Retailers can save on return and shipping costs, creating a more efficient and cost-effective operation.
2. For the End User:
- Convenience: Mirror provides users with the convenience of virtually trying on clothes, eliminating the uncertainty associated with online shopping.
- Fun Shopping Experience: Shopping becomes an enjoyable and interactive experience, adding an element of fun to the process.
- Time Saving: Users save time that would have been spent returning and exchanging ill-fitting items.
3. For the Environment:
- Reduced Carbon Emissions: Fewer returns mean fewer deliveries, resulting in a decrease in carbon emissions associated with transportation.
- Less Resource Waste: By curbing the need for excessive production and disposal of returned items, Mirror contributes to less waste in resources.
- Minimal Packaging Waste: With fewer returns, there's a reduction in packaging waste, including cartons and plastic.
Meet the Minds Behind Mirror:
Mirror is the brainchild of a diverse and talented team:
- Marco Qin: CS + Math undergraduate at Brandeis University
- Pravriti Pal: MSF at Brandeis International Business School, Undergraduate in Textile Engineering
- Peter Thabet: MBA at Brandeis International Business School
Mirror exemplifies the fusion of technological innovation, sustainability, and entrepreneurial spirit. As the world looks towards more eco-friendly solutions, Mirror stands at the forefront of a revolution in online fashion. Stay tuned to witness how Mirror continues to shape the future of sustainable and enjoyable online shopping experiences.
Good one. I liked the way you have also taken the environmental factors into account.